Transparency
AI Disclosure
We build synthetic personas. We think that should be stated plainly rather than obscured.
Last updated 24 August 2026. This document is a working draft prepared alongside the website build. It has not been reviewed by a qualified lawyer. Have it checked before relying on it commercially.
The people on this site are not real
Every person shown on this website — including our persona 'Aurora' — is generated with AI. They are not photographs of real individuals, and they do not depict real people, real events, or real endorsements.
What we produce for clients
Client personas are likewise synthetic. They are designed characters, not digital recreations of identifiable living people. We do not build a persona modelled on a specific real individual without that person's documented, informed consent.
Disclosure expectations
Synthetic media should be labelled. Several jurisdictions and most major platforms now require creators to disclose AI-generated or significantly altered content, and platform rules change frequently.
We will advise on disclosure at handover, but responsibility for correctly labelling published content, and for complying with the advertising and consumer-protection rules that apply to you, sits with the brand publishing it.
What we will not do
- Impersonate a real, identifiable person without documented consent.
- Produce content presenting a synthetic persona as a real person's genuine testimonial or review.
- Create synthetic likenesses of minors.
- Produce content designed to deceive on matters of health, finance, elections or public safety.
Statistics on this site
Figures shown in marketing sections of this site — follower counts, growth timelines and similar numbers — are real, sourced from a named, publicly checkable account, and dated. We do not display estimated, projected or fabricated statistics, and a persona with no public audience of her own is never given one.
Questions about this document: hello@auracleedge.com